Taneira (Titan Company Limited)
Taneira by Titan is a premium saree brand that celebrates India’s rich textile heritage through authentic weaves and craftsmanship. Backed by Titan Company, it blends tradition with contemporary design, catering to modern, discerning women who value culture, quality, and timeless elegance.
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This project focused on strengthening Taneira’s visual and retail identity through design-led interventions. I worked on creating distinctive logo units for new collections, including their largest collection of the year—the Diwali collection—as well as a newly introduced line of suit pieces. Additionally, I curated multiple lookbooks, designed logo units, and developed pop-ups, ensuring each element aligned with the brand’s refined aesthetic and elevated storytelling.
